Tsunami & CSR
- Turning Tsunami into an Opportunity
Providing relief and rebuilding the affected communities is
the best CSR response the corporates can give and a befitting tribute to
the dead
Tsunami catastrophe makes a ghastly end to a grim year writ large with grisly
stories from Iraq interspersed with a booming stock market. It has been
the worst ever disaster of our times. It needs now an equally powerful response.
Let us treat it as an opportunity of a life-time to lift the communities
involved from their perennial poverty and transform them into modernity.
The tragedy is so awesome that there going to be no dearth of financial
aid. What is needed is the ability and innovation in administering it. If
spent judiciously on products and services that create employment opportunities,
the billions of dollars of financial aid can create a new market. Let us
build the best housing, best fishing nets and best catamarans for the affected
communities. Dr Madhav Mehra, President World Council for Corporate Governance.
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Lessons from the Asian Tsunami
Throughout 2004 World Council For Corporate Governance has drawn corporate
attention to the widening gap between rich and poor and the governance strategies
for bridging it. We have repeatedly argued that the socio-economic disparities
are a serious threat to the security and sustainability of business. The
business should have a vested interest in thinking of radiCal ways to draw
the poor in to the market economy and reassure them that globalisation will
equally work for them
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Tsunami offers a huge opportunity to corporates
"Tsunami offers a huge opportunity to corporates to touch the hearts
and minds of survivors and build their brand. Providing relief and rebuilding
affected communities is the best CSR response the corporates can give and
a befitting tribute to the dead". This was stated by Dr Madhav Mehra,
President, World Council for Corporate Governance who was addressing the
business leaders in Kolkata on his way to Port Blair to visit Tsunami victims.
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