Sustainability
- The Biggest Business Opportunity of 21st Century
Environment
Foundation- Hariyali, April 2002
Corporate sustainability is becoming a highly
attractive business proposition for corporations with their
eyeballs on creating long term shareholder values. They are
integrating economics, environmental and social sucess factors
in their business designs and operational strategies.
Today's business faces multitude of challenges,
increasing business pressure on all fronts: globalization, political
instability social upheavals, racial violence, shorter product
life cycles, over capacity, current volatility, value migration,
internet and complex regulations are just some of these.
We are on the threshold of a profound transformation.
Prudent businesses are at the moment competing to radically
increase the resource productivity just as they did with labour
productivity 200 years ago. They also describe the speed with
which business is turning the sustainability agenda into the
biggest opportunity of the 21st century.
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